Webinar: Conquering New Markets: Data-Driven Go-to-Market Strategies

New market entry has never been tougher for growth-stage companies. Consider all the factors converging at once:

• 📈 Stubbornly high inflation affecting day to day financial decisions
• 📊 High interest rates contributing to risk-averse behavior
• 😷 Lingering economic effects of the COVID-19 pandemic
• 💼 Unprecedented shifts in labor markets & general attitudes toward work
• 🌐 Threats of geopolitical conflict and climate disruption

The questions raised might seem endless, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿 𝗹𝗶𝗲𝘀 𝗶𝗻 𝗱𝗮𝘁𝗮.

Join Jacqueline Barrett and Paul Burani, as we host an executive forum that will equip you with the tools and perspectives on data to confidently enter new markets.

We’ll be summoning our collective experience working at Google, LinkedIn and the Chicago Fed, as well as supporting founders of growth-stage startups, covering topics like:

• Informing your Ideal Customer Profile
• Sourcing Market & Customer Intelligence
• Measuring Brand Impact & Market Perception
• Pairing your Go-To-Market (GTM) with Demand Generation Programs
• Establishing a Data-Driven Sales Motion

📅 When: Thursday, July 11, 1:00 – 2:30 PM EDT
🖥️ Where: Zoom (registration link)