The Problem
Making big decisions without reliable data is a gamble no business leader founder can afford to take — especially when moving fast. But traditional market research is often too slow and costly to keep up with your growth.
The Solution
Get answers to everything you ever wanted to know about your customers, market, product or competitors — but were afraid to ask.
The Process
 | Conduct initial discovery interviews to define project objectives and inform drafting of an external survey. |
 | Define the target audience, based on over 50 criteria (Demographic, Behavioral, Employment & Lifestyle). |
 | Execute the survey and monitor intake of respondent data. |
 | Analyze survey results & augment with third party research aligned to overall project objectives. |
 | Synthesize all research into a final presentation deliverable, to be delivered in a consultative Q&A session. |
This process includes periodic interim reviews with key stakeholders, to solicit feedback guiding the overall direction of the project.
The Results
Deliverables
- Summary presentation documenting key findings from survey & third party research, translated into actionable insights.
- Full survey output including crosstabs, descriptive analysis, cohort analyses, and demographic breakouts.
- Relevant materials collected during third-party research phase.
Impact
- Faster, more confident, data-driven decision making
- Reduced business risk from faulty assumptions
- Elimination of blind spots in growth strategies
Book a free revenue strategy assessment to discuss your challenges across five revenue functions:
sales, business development, customer success, marketing and revenue operations.