The Problem
A business without a brand is like a house of cards, risking collapse at any moment. If a customer doesn’t know why they’re buying, what they buy and how they buy become irrelevant.
The Solution
Give your customer a compelling reason to care about your mission, consider your solution and sign on the dotted line.
The Process
 | Conduct lengthy review of internal planning assets (existing plans, ICP, personas, sales funnel, campaign briefs, etc) & augment with feedback via interviews. |
 | Use SWOT analysis to drive internal consensus on marketing priorities and connect them to overall business objectives. |
 | Identify & affirm a differentiated value proposition to manifest across all channels and campaigns. |
 | Define marketing priorities with actionable, quantifiable targets at all stages of the sales funnel. |
 | Create a 12-month calendar for all marketing initiatives & provide recommended budgets to execute against each. |
This process includes periodic interim reviews with key stakeholders, to solicit feedback guiding the overall direction of the project.
The Results
Deliverables
- Initial summary of current state of marketing strategy at project start
- Ideal Customer Profile (ICP) and customer persona reference material
- Recommendations for 12-month marketing calendar and budgets to support key initiatives
- Comprehensive strategy document to guide all brand, creative and media execution
Impact
- Increased brand awareness and market reach
- Increased purchase consideration and volume of marketing-qualified leads (MQLs)
- Lower customer acquisition costs (CAC) and higher customer lifetime value (CLV)
- More agile communications in response to changing market conditions
- Stronger competitive positioning
Book a free revenue strategy assessment to discuss your challenges across five revenue functions:
sales, business development, customer success, marketing and revenue operations.