By effectively identifying and targeting potential customers, sales teams generate new business and expand the company’s customer base. Meanwhile, business development teams help develop partnerships with other companies or organizations, opening up new channels of revenue and opportunities for growth. Through a combination of strategic sales efforts and proactive business development, companies can position themselves for long-term success and sustainable growth.
The list below details some of the challenges we respond to:
| Evaluation of product-market fit | Are you going after the right customer? Is the product, in its current state, something your customer actually wants? |
| New market penetration | Where have you won already, and what does that suggest about where to go next? What’s the go-to-market strategy (GTM) to get there? |
| Ideal Customer Profile (ICP) definition | What would your perfect buyer look like? What research can narrow the field, and how do you conduct further discovery to qualify prospects? |
| Sales training & development | Which blind spots, skill gaps or other roadblocks are holding back your team? What more can they learn, to be more effective at selling? |
| Sales call shadowing/auditing & seller coaching | What can you learn from observing your sales team out in the field? How could an experienced seller coach them to achieve more? |
| Channel partnership strategy | Are you going direct to your client’s front door, or are there side doors worth a knock? |
| Deal desk implementation | What is your process to escalate & troubleshoot critical roadblocks, to provide leadership support to close deals? |
For details on our project-based approach to generating repeatable outcomes, please see our Deliverables page, or reach out using the form below.