Trends
McKinsey’s findings on progress in gender parity
Today women comprise 29% of the C-suite, way up from 17% in 2015. Yet improvement in representation has been notably slower at the entry and manager levels.
Best Practices
How To Create A Marketing Strategy
Long before the product can be sold, it has to be desired by someone. A well-crafted marketing strategy lays groundwork at scale, utilizing mass communication to condition the audience and lighten the load on the sales team.