Trends
McKinsey’s findings on progress in gender parity
Today women comprise 29% of the C-suite, way up from 17% in 2015. Yet improvement in representation has been notably slower at the entry and manager levels.
Trends
Financial Services industry braces for AI impact
Burning Glass looked at major employers and ranks them by % share of payroll working in occupations likely to be disrupted by AI. The results are eye-opening, especially for the Financial Services industry.
Best Practices
How To Create A Marketing Strategy
Long before the product can be sold, it has to be desired by someone. A well-crafted marketing strategy lays groundwork at scale, utilizing mass communication to condition the audience and lighten the load on the sales team.
Best Practices
How To Choose The Best Sales Channels
We start by identifying a range of potential channel partners, by building a list of companies that reach your same target market and have a good reputation. This list can be augmented with companies offering complementary products or services (the classic example being peanut butter and jelly).