October’s exceptionally weak U.S. Jobs Report was among the strangest in recent memory, due in part to extreme weather. The number of people saying they had a job but could not work due to bad weather was easily a record high, more than double the previous record.
Tenure continues to decline since its high in 2012. Research shows that female workers, and younger workers overall, were more likely to be short-tenured employees.
To develop the fictional representation of your ideal customer known as a customer persona, we start by gathering data from existing customers (referencing the questions above). This can be augmented with market research to provide more context on the people and organizations that are most affected by the social problem.