McKinsey’s findings on progress in gender parity
Today women comprise 29% of the C-suite, way up from 17% in 2015. Yet improvement in representation has been notably slower at the entry and manager levels.
Today women comprise 29% of the C-suite, way up from 17% in 2015. Yet improvement in representation has been notably slower at the entry and manager levels.
Tenure continues to decline since its high in 2012. Research shows that female workers, and younger workers overall, were more likely to be short-tenured employees.
We start by identifying the segments most likely to but your product and how much they are willing to pay. This includes surveying potential customers to get their feedback on the product, followed by an analysis of how much competitors are charging for similar products.
Generally they are still in the early stages of development. Without significant revenue, they do not have the resources to hire a large sales team or invest in complex sales infrastructure.