A Seed stage company is an early-stage startup that is still in the process of developing its product or service and validating its business model. Seed stage companies typically have a small team of founders or employees, and they have raised a limited amount of funding. They are often focused on building a prototype or minimum viable product (MVP), and they are not yet generating revenue.

Below are some of the key characteristics of Seed stage companies:

  • Typically founded by entrepreneurs with a strong passion for their idea.
  • Small team of employees, often just the founders or a few key hires.
  • Have raised a limited amount of funding, typically from angel investors or friends and family.
  • Focused on building a prototype or MVP (minimum viable product).
  • Not yet generating sustainable revenue.
  • Considered by investors to be high-risk investments.
  • Offer the potential for high investment returns.

The specific structure of the sales team at a Seed-stage company will vary depending on the company’s size, industry, and target market. Below are a few characteristics of sales teams within Seed stage companies:

  • Generally they are still in the early stages of development. Without significant revenue, they do not have the resources to hire a large sales team or invest in complex sales infrastructure.
  • They still need to generate leads and close deals in order to grow their business. For this reason, they often rely on founder-led sales, contract sales reps, channel partnerships or other strategies to sell their products or services.
  • The company is often resource-constrained and may not have the budget for many traditional sales and marketing activities.
  • The sales team is often very focused on outbound prospecting as a key business development strategy.
  • The sales team is highly adaptable and must be able to change its strategies quickly as the company grows and changes.

Revenue Growth Challenges For Seed Stage Companies

In light of this, we’ll explore the top challenges faced by a sales team at a Seed stage company, to be addressed in subsequent posts:


Mission Flywheel

Mission Flywheel is a consultancy and fractional CRO practice, focused on helping social enterprises prove their impact with measurable outcomes.

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